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Brand Identity

Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product with unique characteristics. It is how an organization seeks to identify itself. It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity. Brand identity includes the following elements - Brand vision, brand culture, positioning, personality, relationships, and presentations.

Brand identity is the aggregation of what all you (i.e. an organization) do. It is an organizations mission, personality, promise to the consumers and competitive advantages. It includes the thinking, feelings and expectations of the target market/consumers. It is a means of identifying and distinguishing an organization from another. An organization having unique brand identity have improved brand awareness, motivated team of employees who feel proud of working in a well-branded organization, active buyers, and corporate style. Brand identity leads to brand loyalty, brand preference, high credibility, good prices and good financial returns. It helps the organization to express to the customers and the target market the kind of organization it is. 

With the inherent strength of your brand and our branding strategy, we make sure that your brand lives up to its potential and that it differentiates itself from the clutter.

Just like how your personal identity makes you uniquely you, your brand identity is the secret ingredient of your business that sets you apart from every other Tom, Dick and Harry, Inc. and 'Generic Pvt Ltd' on the market. And your brand identity design? It’s what shapes your company.


To instil a sense of value and pride, we offer a range of dynamic services like:

  • Creating brand story
  • Marketing Communication Plan and Execution
  • Managing both offline and online communication
  • Tagline Development
  • Direct Marketing
  • Outdoor Advertising

Our holistic brand positioning will see to it that your brand stands by it worth and multiply in recall value whenever it touches someone through any communication as well as ensuring that you still can control the pricing element around your merchandise or service rather than having to match your competitor’s price

Brand Identity

Designfort is a digital agency that offers an integrated set of digital solutions for your business.  We study this fresh audience thoroughly and adapt to emerging consumer behaviours making sure your consumer experience remains top notch. We bet that you see the future of a great brand with us. All that is left is to get in touch with us. You can do so with the contact details provided below.

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