Outdoor advertising is something is a highly acclaimed way of reaching target customers than broadcast, print and internet advertising. Further, outdoor advertising is focused on marketing to consumers during the time they are waiting in specific commercial locations.
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How will Outdoor Advertising benefit you?
Outdoor Advertising is High Impact: Unlike other mediums, outdoor advertising does not need to be invited in. Outdoor advertising is part of the environment, therefore cannot be turned off like television and radio. The viewer has no control over whether they see it or not giving your campaign more impact for a longer period of time than the viewer may expect.
It Demands Attention: Outdoor stands alone so it doesn’t have to compete with other ads like other mediums. Often big in size, outdoor advertising makes itself very visible at both close and large distances. They tend to also be creative and expressive which tends to gain more attention amongst consumers.
It Has High Reach for a Mass Audience: This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower-income consumers may not have access to traditional mediums, so outdoor advertising is a great way to reach them.
It plays a role in Path-of-Purchase: According to APN Outdoor, 70% of purchases are occurring outside of the main shopping and retail centres. Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase.
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