Tucked away between a bakery and a laundrette, 'High Joint' dishes out some of the tastiest burgers to ever mount an assault on your taste buds.
Located in a non-descript street in the Jumeira, Dubai, High Joint is making burger cooking an art.
We decided to go with a branding exercise that was minimalistic yet, elegant in its approach. Since the burgers were the main USP of High Joint, we added a pair of wings to it to signify that the burger from High Joint will take you to a euphoric high when it came to a fine dining experience. Thus creating an easily identifiable logo for its customers.
We extended this to a visual language that reinforced the message of the brand and evoked a strong rustic vibe street style. Thus , staying true to the brand.