Video marketing involves using riveting videos strategically to promote your brand and convert your target audience. For years, it has been an important part of the marketing mix. But today, it’s a lot more than that. It is the crux of a results-driven digital marketing strategy.
Video content marketing isn’t limited to slapping a video on your YouTube channel, or creating a tv advertisement; it encompasses several forms and tactics.
There’s explainer videos to educate, product demos to convince, video testimonials to reassure, social videos to engage, emotional brand videos to attract, and so many other types of video that can form your video marketing strategy; all leading to one primary goal – create a wildly successful business.
And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive.
From conception to execution, whether it is a product shoot or corporate videos, we have got you covered. Our wide angles know no frame limit when it comes to boosting your business to phenomenal heights. We stand tall among the video-making companies in Dubai, which is evident by our extensive client portfolio.
What are the compelling reasons to opt for our videography services?
- Video boosts conversion rates: Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions around80%! Watching a compelling presenter in a video can absolutely influence buying behaviour and persuade a visitor to convert into a lead (or a lead to convert into a customer! whatever works), as opposed to simply reading the same information alone.
- A video is a great addition to your email marketing campaigns: We all get inundated with email and getting someone to actually open your email is an increasing challenge. Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to a 200-300% increase in click-through rate – a staggering statistic.
- Search engines just love videos: Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and the opportunity to show up in search is greatly increased. What's more, if you promote your video via social media, your chances of getting found go through the roof!
- Videos build trust and credibility: Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust ultimately translates to sales.