Your website is the face of your business and therefore it is crucial that a visitor to leaves it with a good first impression. When this happens, the ease of doing business with you will be a comfortable experience, thus it will inspire them to contact you – rather than your competitor.
Moving forward, we shall take a look at some of the errors that can drive away a potential new visit who would have been otherwise your best client.
Flooding your websites with features, benefits and self-praise is the right way to convince prospective visitors to do business with you. After all the self-explanatory content will give the impression of confidence in your business. Wrong. Information dumps and inwardly focused contents are a big turn off as website visitors do not know what’s in it for them and they would want to know it quickly. All of the above can be there but it should be written in such a way on how it will benefit them.
‘We are the best’, ‘we are good at we do’, ‘we are supremely innovative,’ etc. is the de-facto tagline of your business. So it is for every other business out there who happen to be your competitors. This will only confuse your prospects and will make them think you’re rather mediocre at everything. What you must do is put forth your USP and hammer its message home. You must set apart that one thing that makes you different from your competitors and be good at it. This way you can instill your own brand identity and set yourself apart from the clutter.
Customers are a sceptical lot. They will have a million reasons not to buy from you but they only need one reason to do so – credibility. Therefore, it is necessary to have some really powerful credible elements on your website. Some of the most impressive elements are customer testimonials, well-known accreditations and statistics about the number of customers, volume of sales, and other pertinent data that makes your business look big, growing and successful. Without these credibility elements you only have your marketing propaganda and that will not suffice in the long run.
If your website makes it hard for your visitors to contact you, they will stop soon enough. Most business websites, big or small, lack easy-to-use-contact forms and many don’t even display a working phone number. A good contact form(s) have only a few requirement fields and include a privacy statement to reassure prospective visitors that under no circumstances your email address or phone number will be sold or given away. It is also prudent to send prospects a confirmation email after they have filled in the contact form.
Your business is not a household name. Well, not yet anyways it isn’t. Until that happens you will have to rely on SEO for visitors to find you. However, such is the poor structuring of SEO in most of the websites out there, that it is making it difficult for Google crawlers to understand content and rank it accordingly. The result? You will be invisible to Google searches, which will prove to be a liability that will cost your business hundreds. If not thousands, of leads and sales volumes.
Making use of stock images is a tempting way to cut down on the cost of a website design. Big mistake. Chances are that visitors have seen many stock photos a hundred times over that they might be able to remember when and where they saw it. Stock Photography conveys a lack of imagination and it presents a false image in the minds of visitors. It is better to spend a small fortune on professional photographers to take click some shots of interior/external building shots, useful photos of products, headshots of personnel. That way it will make your business feel real and credible in a big way.
A good website copy is free of syntax errors, spelling mistakes, and vague statements, all of which point out that your company does not pay attention to details, lacks sophistication and is content to the do the job halfway. Few businesses have professional writers on staff, but they are easily found online, as are editors. Skilled Freelances are affordable, and can transform negative impact content.
By avoiding these errors and you can transform your website into a lead- and revenue-generating machine. But if you’re worried you won’t have the time or inclination to learn and apply these tips for quality content, no worries! We provide excellent website design services at Designfort and we’ll make sure your site receives content that is organized, optimized, and expresses the message you want to share. Just contact us and we’ll get started on creating a great website for your business!