Here's a quick exercise to know your core value.
What is your brand synonymous to? For example, Zomato = Food. Emaar = Property. Careem = Commute. And, Designfort = Digital.
People don't want boring information about your business. If we were to tell, Designfort helps you with anything digital - apps, websites, ads to social media. We have lost your interest.
Catch attention with trending content, high production ads and an online platform to build your business - this is more interesting!
Become an opinion leader in your core value. Only then, can you create a community and generate sales.
So, what is your brand synonymous to?