According to statistics, 63% of businesses have started using video content marketing. Out of which 82% of them feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is accelerated by 83% of businesses believing that video marketing will give them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion arsenal. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable has digital marketing tools out there. Here are 6 main reasons why you should use video marketing right now.
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. A video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what the moving types can do to your business.
2. Video Shows Great ROI
To highlight more perks of a video doing good for your businesses, let’s highlight what it can do for your ROI, 83% of businesses say that video provides good return on investment. Even though video production is not an easy task and nor is it cheap, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design don’t matter much already.
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
“Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.”
Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Here is an interesting statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
6. Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!