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Tiktok for business

posted 21st Nov 2019

Most of us might have heard about TikTok but quite a number of people will have no idea about what TikTok is; so, let’s have a short brief on TikTok before jumping into the topic.

What is TikTok?

TikTok is originally a Chinese social media video app, which was launched in 2017 by ByteDance, a Beijing-based company in both iOS and Android, for creating and sharing short lip-sync, comedy and talent videos with lenses, filters, sound bites and augmented reality features. It allows its users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Like most other online platforms, the application allows users to gain followers, receive likes and get their video featured on the app to get even more exposure and increase their popularity.

TikTok Key Stats

  • 66% of the total TikTok population are Gen Z(below 30 years). Generation Z are the generation of people born in the late 1990s and early 2000s
  • In February 2019, TikTok exceeded one billion installs  from the App Store and Google Play
  • TikTok surpass Facebook, Instagram, YouTube, and Snapchat for monthly installs in the App Store
  • Users typically spend around 52 minutes per day on the app
  • 80% of TikTok’s sessions are on Android devices
  • 29% of monthly users open TikTok every day

TikTok for Business

TikTok is relatively new to the business world, and is not saturated as Facebook, Instagram and Twitter. If Generation Z is your target Demographic, then TikTok is the right place to market this tough-to-market-to generational group. Below are the advertisement options available for the business in this platform:

Brand Takeover Launch Screen Ad

It allows your brand to take over the app’s launch screen for a day.This type of ads will be full screen, up to 5 seconds long, and it consists of static, animated or video images that display when the user opens the app.This ad allows you to embed links to landing pages or to hashtag challenges within the app. To measure your success for a brand takeover, look at impressions and the CTR(Click Through Rate).

In-feed native video Ad

These ads are auto-playing videos(9-15 secs long) ,play full screen and appear in user’s feed which is more like an Instagram and Snapchat story ads. 

Hashtag Challenge Ad

This type of Ad helps you to promote a branded hashtag that entices users to create posts around the theme which helps during a product launch or to achieve brand recognition.

Hashtag Challenge Plus Ad

This Ad allows its users to shop for products that are associated with a sponsored Hashtag Challenge, without leaving its app. These challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product.

TikTok Influencer Marketing 

Influencer Marketing enables brands to partner with TikTok users to create and share sponsored content with their audience. Several Brands around the globe experimented TikTok Influencer Marketing and attained outstanding success.

Branded Stickers

Brands can create brand specific TikTok stickers which can entice users to engage with their content.

In UAE, Dubai Tourism had driven a social media campaign in TikTok and the campaign recorded over 30 million video views and around 9,800 videos created of users enjoying experiences across Dubai. Several other brands in UAE such as Mall of the Emirates, EMAAR,  La Perle, Burj Khalifa, Dubai Parks and Resorts, Skydive Dubai also employed marketing campaign in TikTok platform already and achieved a substantial profit out of it. 

So,TikTok have made it possible for us to market the new generation(Future mass consumers) directly in an interesting, friendly and fun way. Never miss this space to promote your business.

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