For the uninitiated, Content Management Systems (CMS) is a web tool that helps in creating and managing digital content. From web-based publishing to search and retrieval, CMS helps in designing a seamless and fluid website.
If you are looking for a unique and distinctive website that is in line with your requirements, then a Custom CMS is the right choice.
This article will list out some of the many benefits that come with having a Custom CMS system.
•Possibilities: The true beauty of a sculpture shows when the artist’s hands shape it and not from a predefined mould. Similarly, in web development, when your website is developed with a custom CMS, you get the benefit of enhanced possibilities. There are no design or functionally related limitations, which allows the developer to create the website exactly the way you want it to be.
•Design Freedom: Custom CMS enables you to design the website and all the elements within it in your own way. There are no plug-ins to be added and you can make every website element look in line with your customized theme. There have been instances where the plug-ins have not been updated or discontinued which affects all the websites they are being used in. But, with a custom CMS, you never have to worry about updating the website.
• Secure: The term “Open Source” in itself explains the vulnerability of the system. Custom CMS is comparatively far more secure as the coding is custom and cannot be easily hacked.
•Complementary Design: A bespoke CMS can be adapted to your firm’s specifications, with features and processes that complement your current lead generation campaigns, content goals and internal processes, rather than obstruct them.
•Empowered Marketing Teams: Each pre-configured CMS solution comes with its own interface and user functionality. In some instances, only the IT department or a select few employees might have the necessary experience and technical background to work within the confines of an off-the-shelf program. With a customized CMS, however, you can create a user-friendly program that both marketing and tech teams can navigate through for even the most advanced design changes.
•Increased control: Digital marketing is constantly evolving, and experimenting with new online lead generation tactics and content programs are necessary steps to growing your business. An off-the-shelf CMS isn’t programmed to keep pace with your internal innovation. Your marketing teams can rely on a tailored CMS to scale their initiatives, whether that means integrating new APIs, using more multimedia content or automating parts of the conversion process.
•Configurable Metrics: A CMS houses loads of valuable insights related to web traffic, engagement and conversions – but not all CMS solutions can apply that information to your company’s precise goals. Whether you’re trying to zoom in on a specific call to action performance, downloads or clicks, a custom CMS allows you to track the metrics that align best with your business. In turn, this enables simpler benchmarking and a faster way to gauge if anything on your site needs to be fixed.
If you’re considering a customized CMS for your website, Designfort is here to help. Our team understands the importance of a solid content management infrastructure and the impact it can have on your business.