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A guide to online marketing

posted 7th March 2018

Techopedia defines online marketing as a set of powerful tools and methodologies used for promoting product and services through the internet. And the good news for business owners like you is, unlike traditional business, online marketing has extra channels and marketing mechanisms. Whether you want to create awareness, reach out to customers or keep customers coming back again and again, there are professional services that can help you reach the goals.

Are you new to online marketing? Then there are a lot of terms that are difficult to understand for newcomers. But no worries here goes the key terms to get you started

Blog: The blog is considered as a form of content marketing which is a collection of online articles that increases customer interaction, help to drive sales and boost your brands SEO power.

CTA: CTA stands for Call To Action. It tells customer what to do next (Example, click here to grab my free eBook now)

CTR: Click Through rate is the percentage of site visitors or email recipients who click your CTA.

Domain name: It is the web address that your customer types into the browser to reach your website. Make sure it suits your brand, establish professionalism and grabs attention.

Local business listing: Customers use websites such as Yelp, Facebook and Google for searching specific shops in local areas like pizza hut, saloon etc. You should optimize your local business listing if you want your business placed on this.

SEO: SEO stands for Search Engine Optimization and it says all-optimizing your site for search engines.

SEM: SEM stands for Search Engine Marketing which means paying a search engine to place your business ads in specific search results.

Social media: Social media sites are used to create business pages, in which you can drive more business through engaging contents, special offers, and useful information. It has both paid and free offers.

E-commerce: E-commerce means selling products and services online.

Keywords: Keywords are the terms people will use to find your site. For example, if you are a fashion designer in UAE, they will search fashion designer, UAE, etc. Search engines determine which site to return in the search results through keywords.

Content marketing: It drives sales by providing useful, engaging content to your followers and customers. Examples are blogging and email marketing.

Opt-in marketing: It is a permission-based marketing which only sends promotions to existing customers and prospects who have given you permission to contact them.

Segmentation: The process of segmenting your customers and prospectus into different groups (the people with gift cards). Through this, you can run more targeted email marketing.

The ultimate goal of online marketing is to increase traffic and conversion rate. But first and foremost, you should have a strong web presence - a professional website with a great domain name. Once you have that, you will be all set to add some marketing tools to drive more traffic and business.

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